Fernando Ruiz-Falcó Rojas

Fernando Ruiz-Falcó is a consultant, trainer and keynote speaker specialising in Agile, Lean and AI-enabled leadership. As founder of Mejora mi Empresa and creator of the Liderazgo 4.0 framework, he combines decades of hands-on experience with executive coaching, digital transformation and organisational innovation across Spain and Latin America. His work empowers business owners, project leaders and change agents to navigate complexity, lead hybrid human-AI teams and build resilient cultures of value delivery.